Allow me to change that today.
It is second only toThe Day After Tomorrowon the list of films with the biggest non-number one opening weekends.
Not exactly something you want to put on a poster, but there it is.
CL
God love kids and their awful, awful taste!
And you thought tastes were more refined overseas?
No such luck for the new titles of 2010, I’m afraid.
Which was still better than Universal’s romantic comedyLeap Year.
From 2,511 locations, the Amy Adam’s starrer brought in only an estimated $9.2 million.
The fourth new title of the week,Youth in Revolt, opened in a more modest 1,873 theatres.
The adaptation of the beloved novel by C.D.
Payne earned an estimated $7 million or $3,737 per-screen.
As a Weinstein/Dimension release (read: marketing budget limited) this was a disappointment.
In the absence of first-run revenue, that at least guarantees an active secondary life on DVD and cable.
I’m sure they’ll take it.
Hyperbole and history should still be able to trump novelty for moviegoers.
At least for one more week…
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