The 2024 box office has been full of ups and downs, with highs like therecord-breaking success ofInside Out 2juxtaposed by the lows of the critically pannedJoker: Folie a Deux.
One film that seemed to get lost in the May mayhem that saw many movies fall below their expectations wasIF, the fantasy comedy written, directed, and produced byJohn Krasinski.
However, despite becoming a victim of anunderperforming month at the Box Office, the film has now finally found form on streaming.
Image via Paramount Pictures
Currently,IFis findingsuccess on Prime Video, even making it into theirtop 10 rankings for November 5.As eyes turn to the festive season, taste often wanders toward the cozy, with family-friendly flicks finding their best success around this time of year.
For the many who have yet to seeIFand have it on their winter watchlist, here’s a look at the film’s synopsis:
“From writer and director John Krasinski, IF is about a girl who discovers that she can see everyone’s imaginary friends – and what she does with that superpower – as she embarks on a magical adventure to reconnect forgotten IFs with their kids.”
‘IF’ Is a Movie Worthy of Praise
The box office and critical and public reception don’t always align; you need only look atTransformers Oneto know that.
Alas,IFis another that perhaps didn’t quite receive the attention it deserved, with an 87% audience rating onRotten Tomatoesproof that the enjoyment was there should tickets be sold.
However, tickets weren’t sold at the rate many had hoped, with the movie failing to reach the all-important milestone of doubling its reported $110 million budget.
A fun-loving, family-friendly outing with plenty of star power,IFis worthy of its second wind on streaming, with the film a touching addition to Krasinski’s burgeoning career behind the camera.
InRoss Bonaime’s review of the movie for Collider, he said:
“Between his collaboration with Kaminski and his blending of the darkness of life with the powerful moments that make life worth living,Krasinski has essentially made his own attempt at aSteven Spielbergfilm, and its a tone that works for him.WhileIFmight not be as funny as one would expect, and its a little uneven in places, the emotions and ideas that hes presenting throughout rise to the top, sanding off any of the films rough edges.
Especially when the film gets going in its tremendous third act, complete with a moving surprise that reconfigures the entire film,IFbecomes a magnificently emotional experience, cathartic and enchanting in equal measure, and just the pop in of original idea we need more of on this scale at the movies.”
IFis currently in Prime Video’s top 10 ranking for November 5, 2024. you’re free to catch the film on the streamer right now.
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A young girl who goes through a difficult experience begins to see everyone’s imaginary friends who have been left behind as their real-life friends have grown up.
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